Chief Marketing Officer
Meet the creativity behind Bogota Serene Lodging.
Laura Alejandra Garzón Vargas
Director & Secretary of T.H.E. Corp of Chicago and Chief Marketing Officer of Bogota Serene Lodging S.A.S. (B.S.L.)
Professional credentials
- Modern Languages Professional (Spanish, English, French and German).
- Deep knowledge of digital marketing techniques and tools.
- Strong understanding of the U.S. and European markets in terms of consumer behavior and marketing channels.
- Experience in healthcare, medical tourism, travel and hospitality marketing.
Laura Alejandra Garzón Vargas is a creative-driven modern languages professional with a strong background in cross-cultural communication, strategic content development, and brand positioning. As Chief Marketing Officer at Bogotá Serene Lodging, she brings a fresh, human-centered approach to building an international brand rooted in trust, serenity, and premium experience. Her role focuses on shaping BSL’s visual and narrative identity, leading content creation for the website and digital platforms. Laura has actively contributed to the development of the website structure, messaging optimization through marketing principles, and the creation of emotionally engaging content designed to connect with international clients, which plays a key role in translating business vision into compelling storytelling and strategic brand execution.